UX/UI Design Trends

Explore the leading UI/UX design trends in detail and see how popular brands successfully implement them.


Minimalism stands proudly among the latest UI trends and is not going to lose ground. Every day people come across various advertisements. They see discount ads and get constant notifications. Also, consumers interact with different interfaces that are overwhelmed with information.

To avoid such overload, web designers are always searching for new ways to make graphic elements simpler. They limit the number of colors, try different proportions and compositions.

Today the functionality of elements plays a paramount role. It is crucial to highlight the best qualities of a product properly and convey the right emotions from its usage to customers. Components that designers use for decorative purposes only become irrelevant.

A hair and body care brand Ray created a simple and elegant web design using this user interface trend.

Unique illustrations

Illustrations stay on the top of user interface trends like they did last year. However, they are less generic than before.

Earlier, web designers adhered to minimalism when it came to illustrations. This way, they tried to make web pages less overloaded and more comprehensible for users.

These days designers are experimenting with unusual angles, proportions, and storylines. They are using bright or, vice versa, muted pastel colors. The illustrations are getting fancier and cause an even bigger stir than ever before.

We suggest that you use the SVG format for your illustrations. The quality of images in PNG, GIF, and JPEG formats is getting worse when screen resolution is increased. It is not a problem with SVG since the vector format can be increased and decreased with no loss in quality.

A web agency Magnet Co knows how to give their website a distinctive look with the help of absurd and unique illustrations.

Voice User Interface

Interaction with voice user interfaces has become one of the UX trends again as a result of its widespread adoption in UX/UI design. It has long been clear that the design does not have to be visual to work fine.

The voice interface is an internal interface. It has more to do with context and data synthesis than with actual design. Nevertheless, designers are trying to keep pace with the latest user experience trends and provide users with a voice interface more and more often.

For example, today we can see dozens of apps where you can translate a word or sentence into any other language. It works the following way. You click a button, and the device starts recording your voice and translating your speech. This way, you can easily communicate with people who do not know your language.

Google Translate shows how to implement this current UX design trend properly.

Pastel colors

Since today is the day of minimalism and simple web design, designers tend to use pastel colors in their works. This way, they highlight the lightness and unobtrusiveness of the design.

Ayakaito brand knows how to give their website an elegant look by following the latest UI trends.

Complex typography

Every designer knows how important it is to choose the right font for a website, product, or application. Customers often associate a particular font with some big brand. Nobody would use Roboto if it wasn’t for Google. The Internet giant created this front and showed it to the whole world.

People do not like to read on the internet, they scan. In such a way, they find information that is important for them. For this reason, experiments with fonts became one of the remarkable UI design trends. Today web designers use complex typography They try to highlight the most important information and convey it to customers.

These days we can often see websites that are entirely built on typography. They look very fresh and entertaining.

Let’s take a look at how complex typography was implemented on the portfolio website of a wedding photographer Naba Zabih.

3D visuals

The world does not stand still. The 3D design area has been developing rapidly. However, the main drawbacks of this technology did not go anywhere. The more complex the 3D graphic is, the more load it puts on users’ computers.

In 2021, 3D elements will become even more popular, owing to the high demand for AR and VR technologies. For example, in a new update from Apple, macOS Big Sur, a number of icons were changed. Designers added the elements of three-dimensional graphics to some of them.

Below you can see how this UI trend was successfully implemented by Loftgarden.

In 2021, design trends are a mix of minimalism, simplified UX, pastel colors, complex typography, and immersive 3D visuals. To succeed in creating a unique and engaging user interface, try to choose and combine several tendencies.
Source: codica.com
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